A List Apart: Articles: In Defense of Eye Candy
Why aesthetics are important to web design (and by extension, online learning)–we shouldn’t approach visual design as an add on, but a core part of the design
According to a 2002 study
, the “appeal of the overall visual design of a site, including layout, typography, font size, and color schemes,” is the number one factor we use to evaluate a website’s credibility.
Researchers in Japan setup two ATMs, “identical in function, the number of buttons, and how they worked.” The only difference was that one machine’s buttons and screens were arranged more attractively than the other. In both Japan and Israel (where this study was repeated) researchers observed that subjects encountered fewer difficulties with the more attractive machine. The attractive machine actually worked better.
Posted from Diigo. The rest of my favorite links are here.