The folks at Common Craft have another great video, this time about social media. What I especially like about this one is that it doesn’t talk about technology until near the end. The video focuses on the metaphor of ice cream: it can be mass-produced in a factory that focuses only on flavors with mass appeal, or individuals can create their own flavors at home. This really is about the change in the business & media environment at a high level rather than the specifics of how to use any one technology.
This makes me think about ways I can use metaphor and narrative in the courses I develop, or maybe for facilitator training. We’ve run into resistance from some instructors against using blogs, wikis, and chat, even when they’re integrated within the LMS (removing the “I don’t want to create another log in” argument). A number of our facilitators don’t see why we’d bother with all these new-fangled tools when they can just use the discussion forums for everything. I wonder if an explanation with more of a story, like this video, would be more effective.