What is your hourly rate as an instructional designer? What do you make if you’re a full-time salaried employee? People frequently ask me these questions, and I always refer people to the same resources. These are all just benchmarks to use as a starting point, so you need to adjust for your experience, education, skills, industry, whether you’re a full-time employee or freelance consultant, etc.
Harold Jarche’s “So You Want To Be an ELearning Consultant?” article is several years old, but the rates for different activities aren’t too far off. Click the table at the bottom to expand it and see the details. Design tasks are $50-100 on his chart; development tasks are $30-60. Technological and business analytical tasks can earn you up to $200.
Writing Assistance Inc lists rates from $65-90+, with an average of $80. I believe those rates are what companies pay to them, rather than what the ID actually makes, so assume there’s a fee taken off the top.
Don Clark has collected highlights from several sources on how to estimate instructional design cost and time. He lists the rate for an e-learning designer as $37/hour, based on a salary of $78,000. That’s clearly a full-time employee salary and not a consultant rate.
The eLearning Guild Salary Calculator is one of the best tools for comparing the variables that affect salary. Enter your location, education, experience, job focus, etc. and get a benchmark salary to compare. The 2013 calculator puts the average salary for instructional designers in the US at $74,324. With 0-4 years of experience, it’s $61,292; 20 or more years of experience brings it up to $95,729.
Jeffrey Rhodes’ presentation on how to price consulting work explains how to determine your hourly rate as a consultant and how to estimate and price services.
Bryan Chapman includes some cost estimates with his benchmarks for how long it takes to create learning. In his survey, one hour of level 2 e-learning cost an average of $18,583. At the 184:1 ratio for that level of learning, that’s about a $100/hour rate, but that includes everyone on the team (IDs, project managers, SMEs, developers, etc.).
Although it isn’t specific to instructional design or e-learning, Flying Solo’s Hourly Rate Calculator is a useful tool to determine your hourly rate as a freelancer based on your expenses.
You may be interested in my other posts on instructional design careers.